What makes online content good? What gets mad hits in the world of social media? I think I’ve found the answer. It’s one word: Authenticity. I’ll try to prove my point with the example of online video. Why did this get over 3.4 million hits: While a lot of these madly tank? The BBC is […]
Read more "How to Make Online Videos Rule"Thanks to Roo, just found this excellent, excellent little video. Tim O’Reilly explains what Web 2.0 is. Tim says: “Web 2.0 is the understanding that the network is the platform, and on the network as a platform, the rules for business are different. And the cardinal rule is this one: users add value. And figuring […]
Read more "Journalism Needs to Listen to Tim O’Reilly"The BBC this morning contained this interesting report on RadarCultura, a Brazilian radio programme that has learned some lessons from Web 2.0. RadarCultura is an afternoon music programme broadcasting on Radio Cultura AM in Brasil. The playlist is determined collectively by the audience voting on tracks in a digg-like manner, through the RadarCultura blog and […]
Read more "Social Media, Meet Old Media. You Should Talk."Interesting point from Raph Koster: Most games throughout history have been multiplayer, if you think about it. Everything from chess to Monopoly. It’s only since the invention of video games that we have seen so many single-player games being invented – it used to be the exception, like Solitaire. So yes, I do agree that […]
Read more "Social Gaming = Better People"Earlier I posted a conceptual model for thinking about viral video. The short version is that people link viral video because it makes ’em look cool. So the upshot for vid producers is: give them vids that will make the sender look cool if they ping it out to all their friends. Video (or any […]
Read more "The Internet is About Making Connections"
Philip Trippenbach 