The three forces shaping the debate about AI

On December 6th I spoke at the IAB’s “8 Minutes” seminar in Stockholm. This video of my talk is a high-speed overview of the three arguments that I believe will shape the policy and communications environment for all of us in the near future.

If the whirlwind of 2023 is anything to go by, 2024 will see an even louder argument about how we should adapt to AI around the world. And this is especially true as we’re about to enter the biggest election year in history, with the US, the EU, and India among others all going to the polls.

Understanding the basics of AI policy is going to be important not just for tech geeks, but for all of us trying to make a living in an information environment that we’ll have to share with the Balenciaga Pope.

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AI governance is the new sustainability

Get ready for corporate responsibility for bits, not atoms. AI governance will soon become a critical aspect of responsible corporate citizenship, just as sustainability has. Forward-thinking organisations will have to consider carefully the potential risks and benefits of AI to maintain licence to operate, and navigate the evolving landscape of regulations and societal norms. Sustainability […]

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Patterns of Adaptation: How the communications industry is adapting to generative AI

Yesterday I joined the Unconference on AI at Berghs School of Communication, one of the world’s leading creative industry schools. It was a fascinating chance to hear from professors, students and practitioners trying to figure out how to incorporate AI tools in their work. The pressure is on; according to recent research, it seems likely the communications and marketing […]

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